Brief
Netflix wanted to organize an event to celebrate local talent and investment in Argentina and premiere their latest local title, Puerta 7 (show's main location:
La Bombonera!)
La Bombonera!)
My insight
The are more than 40 neighbourhoods just in Buenos Aires, and each of them is filled with its own character and lifestyle. To become an Argentinian you have to understand the way of life on these streets. Their talks, their passions, the differences between an "asado" and a "picada", and the traditions of a football match.
The idea
Borrowing everyday things, such as subway iconography, street vendors, and art to reflect Netflix's stroll through Buenos Aires' neighbourhoods to start the conference and summit portion of the event, ending in the most "hincha" of them to carry out the premiere of Puerta 7.
Badge
Logo
Wine to go
