I am Mexican female creative with over 7 years of experience in advertising and marketing, developing engaging content and executing successful client campaigns. I've focused on entertainment-driven and media work on regional (LATAM) and global campaigns, leading teams from ideas to execution. My passion for beautiful food, books, and movies has inspired me to incorporate these elements into my work, resulting in unique and memorable experiences for audiences.
I work with cultural trends and consumer insights that turn data and behaviour into creativity oriented to drive business results and create immersive consumer and media ecosystems. I specialise in Media & Entertainment brands for the local and global markets. In the past, I’ve worked on campaigns from digital media and unusual take on traditional media to experiential, immersive and social media for global brands like Netflix, Coca-Cola, Heineken, Neom, and Amazon.