What? The Netflix Summit Mexico were a series of panels, presentations, and press days to foster a better understanding of the future goals for the region and investment in the market.
The audience? press and creative partners.
Who? Key Speaker: Ted Sarandos (CEO Netflix)
Speakers: Diego Luna, Mariana Treviño, Manolo Caro, entre otros.
Task? Naming, creative & visual approach of the event
Mexican creativity, wit, and double entendre are in our DNA, which has been shared with Netflix regarding telling stories. I proposed exploring diverse creative processes through iconography and mosaics reflecting Mexican culture to uncover critical moments in Netflix's relationship with Mexico.
Foro Netflix: Imaginando Historias Chingonas
Hero AV
Ted Sarandos comes to Mexico to announce Netflix is getting there too! I pitched the idea of driving Ted around the city, doing some sightseeing, and having him announce it here :)
Visual Exploration