Crest wanted to create a campaign that spoke to parents and kids.
We created an ecosystem in which
The Little Tooth and their family are the heroes against
The Evil Sweets using their best defence, Crest toothpaste!
The stories are playful and lively. The characters have great personalities.
I worked on this as a creative producer, ensuring we brought the project home
on time and with an aesthetic and storytelling that matched creatively!
Character Design
OOH Design
Animated Stories
Made by
Raul Meneses, Adan Days, Mariana Ramirez
Produced by
Mariana Ramirez
