The brief
In the midst of the pandemic many people faced on their own for the first time a streaming platform.
Netflix requested the development of an educational creative campaign to help demystify Netflix and how it works.
The Ingisht
The Royal Academy of Spanish is a well-known institution in Spanish-speaking countries and “defends the best use of the language” and teaches us how to use it.
The Idea
Borrowing from that institution that all LATAM countries are pretty familiarized with...The Royal Academy of Streaming is a simple but fun guide with all the tips & tricks, titles, and keys to open up the world for you to master streaming.
It worked for both new users and avid consumers, for the former to get familiar with terms they might encounter and know their meanings. And for the latter, it leans into pop culture speaking a shared language, created by them.
Execution
Art Direction: Evelyn Su & Mariana Ramírez
Content Creation: Naville Obeso & Evelyn Su & Mariana Ramírez
Copy: Naville Obeso
